Flexible office model powers growth and culture at GoodIn

Good-In People Oy’s CEO and co-founder, Jarmo Rajala, along with his team, emphasizes the significance of Spacent’s flexible office model – a solution that supports both business operations and company culture.

GoodIn, a company focused on developing data-driven business, has been utilizing Spacent’s flexible office model for just under two years. With Spacent, the team is able to arrange workspaces as needed – cost-effectively and flexibly – reaping the benefits of having an office without the limitations of a fixed space.

“It’s important to us that our office model supports the way we work.” Jarmo Rajala, CEO

“For example, we use team rooms a few days a week when we want to work together. On other days, everyone can choose the location that suits them best – this supports both individual productivity and teamwork at the same time,” says Rajala.

Spacent also helps GoodIn build resilience into both its company culture and operational structure.“This model gives us flexibility to respond to business needs. Culturally, it reinforces responsibility, freedom, and trust – values that are central to us,” Jarmo explains.“The app makes it easy to see where everyone is working, and client teams naturally flow into the same spaces when needed.”

Spacent’s role in the collaboration is to provide the physical framework that adapts to the nature of the work.

“The future of work is flexible – it’s no longer a nice-to-have, but a key part of competitiveness. If you’re building a growth company, this should be at the heart of your workspace strategy. And it’s great that Spacent helps make better use of underutilized space.”

By embracing a flexible workspace model, GoodIn has been able to allocate resources where they matter most: into growth and core business operations, rather than fixed overhead. The company sees flexible workspaces not just as a convenience, but as a strategic tool for scaling efficiently and sustainably.

“Every new company and startup should check out Spacent. It enables a high-quality, efficient daily work setup without excessive fixed costs – and frees up resources to focus on growing the business.”

Good-In People Oy

🧠 A specialist consultancy helping clients maximize the value of their data and BI investments
📊 Experts in data-driven leadership and decision-making
🛠️ Focused on Qlik and Microsoft technologies and the co-creation model
🚀 Founded in 2023, part of the Reaktor Fusion ecosystem
🇫🇮 Operates nationwide in Finland

Vision
We shape the future of work and organisations with data-driven decision-making through a people-first, empathetic approach to data and AI.

Mission
We specialise in improving organisational capabilities by delivering state-of-the-art technologies & understanding needed to build data-driven, AI-ready, human-centric organisations. Through co-creation and data empathy we drive smart, ethical, and impactful decisions.

 

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